Recent issues are brewing between Colorado Springs Realtors and the Pikes Peak Association of Realtors.

From what I understand PPAR is spending $10,000 per month of the general membership fees on Google Pay Per Click marketing to market the PPAR website in Colorado Springs.  So when people are searching for Colorado Springs Real Estate through Google Search Engines, the PPAR is trying to gain higher exposure on the search engines by competing against Colorado Springs Realtors through membership dollars.

Other separate features with higher customer value will be included on the PPAR site, as opposed to what is available to other Colorado Springs Realtors, as well as Colorado Springs Real Estate brokerages.

The poignant question looms.  Is it appropriate for the PPAR to compete against its own membership in the free enterprise market?

Personally, I do not agree with the suggested marketing tactics of PPAR and plan to attend the meeting tomorrow at 9:00 am at the Crowne Plaza.

I see this as an opportunity to acquire more factual data about this marketing strategy and its planned outcomes, as well as being part of a “win-win” resolution to this conflict between PPAR and its own membership.

For further perspectives from an Elite 25 Colorado Springs Realtor, please click on to www.cheriseselley.com.