It seems like the top competitors among Colorado Springs Realtors are writing profusely, trying to communicate their name brand as well as their purpose through various technological mediums.  And for many, the emphasis involves overplay on SEO positioning, thinking that additional “keywording” is the only viable way to gain inevitable marketing advantages.  Not so true…This is simply one component of successful internet marketing.  Many other forms exist and must not be overlooked by the Colorado Springs Realtor.

Regarding the Colorado Springs Real Estate market, we must not forget about the power of words and how they directly pertain to favorable advertising of listings, whether considering residential and/or commercial properties.  Detailed yet accurate property descriptions properly showcase Colorado Springs Realtors listings, regarding the legal narrative and introducing perspective clients into the doorways of their listed properties.

The importance of having sufficient property descriptions should not be overlooked by the listing broker.  Legal ramifications do exist when properties are insufficiently described.  For instance, leniency with descriptions has been legally challenged in the State of Idaho, specifically in the case of “Callies v. O’Neal.” 

According to an article in the Sept/October version of Realtor magazine, an Idaho real estate broker almost had $1 million dollars withheld after a developer claimed that the listing agreements were invalid due to insufficient property descriptions.  The case went to court, in which the district ruled in favor of the developer.  Robert Freedman writes, “On appeal, the Idaho Supreme Court reversed the lower court after examining several state statutes – including one that requires a legal property description in real estate contracts and another that allows for a less exact description.”

Even though the broker prevailed in this suit, it certainly serves as a wake-up call for Colorado Springs Realtors.  We must remember to give due diligence to each real estate contract, particularly to legal property descriptions when crafting these type of documents. 

Regarding our energies spent on writing, perhaps the hope for potential business through social networking should not take precedence over those real estate contracts already set before us…