From my experience as a Colorado Springs Realtor, probably the most effective way to sell Colorado Springs Real Estate involves the pricing factor. For instance, when listings are priced correctly, then it inevitably seems to attract various buyers and investors who are serious about entering into a real estate contract. Achieving reasonable price points allows for intact negotiations and smoother follow-up with the transaction details. Correct pricing is extremely important in today’s Colorado Springs Real Estate market.
Nevertheless, the pricing factor certainly does not negate the need for print advertising. In fact with each of my listing properties, I hire a professional stager, videographer, and professional photographer to visually assist me to beautifully present the listing to the public. Of course, this professional work is transferred to print media, whether it’s used for brochures, long-history MLS, magazines or newspaper advertising. I find that the use of print advertising helps to promote the listing to other Colorado Springs Realtors, and also allows our branding to place a fingerprint upon the local real estate market.
In an article written by Bob Hunt entitled “What Good Does Print Advertising Do?” he interjects some poignant points about print advertising. From his research, days-on-market and sale-to-list-price ratio of listings showed similar data between properties which used print advertising versus properties that didn’t use print advertising. This information is not shocking for the experienced Colorado Springs Realtor, or for that matter, larger real estate companies that comb through various marketing statistics.
But what was of importance from Mr. Hunt’s experience about print advertising is that it works. As he mentioned, “for marketing purposes, perceptions are reality. Many, many people believe that print advertising is a strongly beneficial marketing tool.” According to the National Association of Realtors, “47% of people looking for a new home used print advertising as one of their sources of information.” In other words, print advertising helps to solidify company identity and more practically, it puts potential buyers in touch with real estate agents.
Though the market might be putting some strain on Colorado Springs Realtors, it is still very important to invest marketing dollars in to print advertising on any listing properties.