As of late, it seems as though I have read plenty of Active Rain blogs about Realtors® who have received excessive solicitation calls from marketing companies who offer miraculous-ranking Website/SEO services.  At first, I thought nothing of this because I had not received these types of incitements.

But over the past two weeks, I bet our offices have received a half dozen calls from these prospecting companies – which are promising everything from top #1 Google rankings to the moon and stars and maybe even the sun if we ask for it. Talk about tenacious.

From having personal experience about SEO/VMSO for over a dozen years and now social media, these types of ploys are just that.  To integrate thoroughly into the world of SEO and to synthesize your business protocols to accomplish and maintain first page rankings for your desired keywords, it requires long-term commitment and a whole lot of aggravating sweat.

The SEO part of business requires risk, time, money, hard work, creative thought and an investment of all your resources, and at times, the results are not as exact as you might have hoped for.  So, the idea that these marketing companies can provide the best Google has to offer you for fixed monthly fees is…well, plainly speaking, totally unrealistic.

I want to get my point across even plainer, if possible, in terms completely familiar to the real estate community.  Perhaps you have heard this old adage?  Buy on rumor and Sell on news.

Entrepreneurs are notoriously skilled at creating new businesses from worthwhile ideas.  They know how to put into action what others are thinking about.  They know how to sniff out the “sell-ability” of what our needs and wants are.  And they instinctively know how to create frenzy about what’s hot from rumor.  Nevertheless, as time passes to test the viability of the product or service or investment, then oftentimes the hype does not live up to its initial billing.

By the time the practical side of things works out to conclusion and becomes factually news worthy and gives reasonable perspectives far below what we’ve already invested in, then usually, the entrepreneurial spirit has already moved on to the next business venture, leaving us behind and feeling completely befuddled.  Human inclination is to buy on rumor and sell on the news!

Personally speaking, I recommend that you cautiously look at these seemingly “too good to be true” sales pitches as just that…too good to be true – before making some business decisions that you might highly regret down the road.

Feel free to contact our Colorado Springs CO Realtors at Selley Group Real Estate, LLC:  2139 Chuckwagon Rd, Ste 210 – Colorado Springs, Colorado 80919 – 719. 598. 5101

Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.