When evaluating your social media presence for 2011, here are some basic points that I recommend to consider for maximizing lead generation, and more importantly, for which to connect and to do business: Reduce the fluff. No one wants read or hear an overly long dissertation or resume about who you are or what you [...]

To build successful online relationships, you need to first do a “SPAM – Sales Pitching After Meeting” check. Make sure your social communication is not SPAM.  Simply put, people are sick and tired of being pressured about sales.  Instead, “relationship” is the operative word for business these days. So how do you build a rapport [...]

For those who insist on driving “old-school” marketing tactics on our consumer-driven internet, I encourage you to rethink your approach. Some of the past tenants of guerilla marketing have included statistical sales strategies to capture various target audiences. But these times are much different. And when you try to self-promote as being the best, or [...]

What’s been working so far and what hasn’t? The cards are scattered all over the table, so now is a great time to get things really organized. Personally, I don’t feel comfortable sharing every bit of information about our marketing strategies; nonetheless, I can divulge a few tidbits that might pertain to your decision-making about [...]